Welcome To Forward Heating and Cooling


About Us

Forward Heating and Cooling is owned by Sam Jones and his wife Alison.  Their two young sons enjoy helping build ductwork and load materials.  Alison is a UW-Madison alumn  and Sam a graduate of Edgewood college.  Sam's post graduate education involved completion of a HVAC apprenticeship program.  He won the Wisconsin state HVAC apprenticeship skills competition and went on to compete nationally.  

What We Do

 At Forward Heating and Cooling we offer a comprehensive list of residential HVAC services.  We can take care of your needs on residential changeouts, service, boilers, geothermal and everything in between.    

Our Mission

We rely on the values of integrity, hard work, and reliability to continue to build an excellent reputation in southern Wisconsin.  We believe that the best way to market our business is through satisified customers and old fashioned word of mouth.  The majority of our customers are friends or family of past clients.